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Retail case study; L.K.Bennett twice annual sale The Brief To provide promotional sale lettering for a number of windows at each of L.K.Bennett’s standalone shops (47 and counting) throughout the UK and Ireland, fixing on a specific day, starting after shop closing time. Fix additional stages of text on further specific dates. What did we do? We agreed the text, the layout and lettering sizes for each particular shop, created carefully designed typographic artwork and submitted this for approval. We cut vinyl lettering for each stage of the sale, sent these out to local fixers where appropriate and ensured the texts were positioned on windows to maximise impact and to minimise the interference with window displays The Client Quote “We have used Kevin Glashier for many years and always found his careful design, thorough attention to detail and organisation to be second to none” Manuela Carniello, Retail Operations Director, L.K.Bennett |
